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Field notes on acquisition, creators, PR and compliance from the team that markets finance for a living.
The main types of forex marketing company, what each is good at, what they cost, and a checklist for choosing the right partner for your brokerage.
Read article →Prop firms live and die on challenge sales and payout reputation. How the firms still growing market themselves in a crowded, scrutinised category.
Read article →Licensing regimes, ad-platform certification and sceptical users have changed the playbook. What works now for exchanges and Web3 platforms.
Read article →Affiliates and introducing brokers can become your biggest acquisition channel — or your biggest compliance risk. How to structure one properly.
Read article →The Gulf is one of the most attractive — and most misunderstood — markets for brokers. Regulation, culture and channels, explained.
Read article →Latin America is high-growth and mobile-first, but Brazil, Mexico and Colombia are very different markets. How to plan for each.
Read article →Southeast Asia has one of the world's most active retail trading audiences — and some of its most varied regulation. A practical guide.
Read article →Africa's retail trading audience is young and growing fast. Why trust-building, mobile money and local creators decide who wins.
Read article →Google allows forex and CFD advertising — with conditions. How to get verified, stay compliant and make search profitable.
Read article →Facebook and Instagram can drive efficient trader acquisition — if you understand the restrictions and build creative that works within them.
Read article →Paid acquisition stops when you stop paying. How brokers build organic visibility that keeps delivering traders for years.
Read article →The best-performing broker content teaches rather than sells. How to build an education engine that produces better traders and lower CPA.
Read article →The wrong creator can cost you more than wasted budget. A practical vetting checklist for brokers, exchanges and prop firms.
Read article →Video is where a new generation learns about markets. How brokers and fintechs can use short- and long-form video without crossing compliance lines.
Read article →Most broker press releases are ignored. What editors want, how to write it, and when a release is worth sending at all.
Read article →Traders research before they deposit. What they find on review sites, forums and search results decides whether your marketing works.
Read article →Clicks and sign-ups flatter campaigns. The metrics that show whether your marketing is actually making money.
Read article →Great ads fail on weak landing pages. The elements that turn broker traffic into verified, funded accounts.
Read article →Most registrations never deposit. A structured nurture programme is how brokers recover the value they've already paid for.
Read article →Funds and family offices can't market like brokers. How to build visibility with allocators and investors within strict promotion rules.
Read article →You have a licence, a platform and a budget. Here's how to sequence the first 90 days so launch spend turns into lasting growth.
Read article →Communities keep traders engaged, surface problems early and create social proof. How to build one without it becoming a liability.
Read article →Acquisition costs are up and platform rules are tighter than ever. Here's how the brokers still growing are actually doing it — channel by channel.
Read article →In a market built on trust, the right creator outperforms a perfectly optimised ad account. What separates a campaign that converts from one that just spends.
Read article →Ad accounts get restricted and licences get scrutinised over avoidable mistakes. A practical guide to reach your compliance team will actually approve.
Read article →Occasional, practical notes on growing regulated finance brands. No spam, unsubscribe anytime.