Strategy
Launching a new broker: a 90-day marketing plan
New brokers often launch with a burst of paid spend, get expensive sign-ups and stall. A better launch sequences trust, content and acquisition so each phase makes the next one cheaper.
Days 1–30: foundations
- Positioning: define who you're for and why you're different — costs, platform, markets, service.
- Website: fast, credible, clearly regulated, with localised pages for priority markets.
- Tracking: connect ads, CRM and trading platform so deposits can be attributed from day one.
- Compliance framework: approved claims, risk warnings and review process for all channels.
- Content base: core education pages and platform guides.
Days 31–60: trust and reach
- PR around the launch and licence.
- First creator partnerships in priority markets, thoroughly vetted.
- Community channels set up and actively managed.
- Test paid search on brand and high-intent terms.
Launch spend works best when it lands on a brand that already looks trustworthy.
Days 61–90: scale what works
- Expand paid budgets on channels with the best cost per first deposit.
- Launch the affiliate and IB programme with clear rules.
- Activate nurture sequences for registrations that haven't deposited.
- Review cohorts and cut underperforming channels.
What to avoid
Spreading thin across too many markets, leading with bonuses, and scaling paid spend before tracking works. Focus beats breadth in the first quarter.
The takeaway
Build foundations, then trust, then scale. A disciplined first 90 days gives you data, credibility and a channel mix you can grow confidently.
This article is for general information only and is not financial, legal or regulatory advice. Trading forex, CFDs and crypto carries a high risk of loss.